Sedona Soulshack

The vision for Sedona Soulshack is one that gives its guests the feeling of adventure, escape, and tranquility. Through terracotta and neutral colors that represents the warmth of the red rocks and desert in Sedona, to a simple, organic design that shows The Soulshack’s ability to give its guests the recharge they need – the overall brand vision encompasses minimalism, warmth, and a true feeling of “an escape from reality”.

Behind the Logo

The sun burst icon is a representation of the uniqueness, warmth, and beauty of Sedona. The san-serif font paired with a classic typewriter serif font, gives this brand a nostalgic, inviting feeling.