The Willows is a boutique women's apparel, accessory, and wellness brand based out of Los Angeles. With a focus on bringing fashion and luxury to the modern, every-day woman, we created their brand with this elegance in mind. By adding touches of organic elements in the submark logo through the hand-drawn willlow branches, this brand is a perfect combination of modern and organic.
Behind the Logo
We took a classic serif font and customized it with a slanted letter element that gives this logo a modern feel, and combined it with a modern san serif. The submark features a hand-drawn willow branch stemming from the classic serif "W".
Their logo features:
Classic Serif Font Customization of Logo Font Hand-drawn Logo Elements