WEEK 01
01
01. 1-HR BRAND STRATEGY CALL
02. CREATIVE DIRECTION
We'll kick off our first week with a 1-hour brand strategy call discussing your questionnaire responses. After this, we'll build out three brand creative direction options for you to choose from. Your selection will be the foundation of your brand's overall look / feel.
The Process
WEEK 02
02
01. BRANDING SUITE
02. BRANDING SUITE REVISIONS
On week two, we will create your branding suite drafts. This consists of a primary, secondary, and submark typography logo. During this week, we will send a PDF with your branding drafts to review. You’ll provide your feedback and revisions in our Notion board.
WEEK 03
03
01. WEBSITE WIREFRAME
This step is fully dedicated to the creation of your website wireframe and the completion of your branding suite. We will take the website photos you uploaded and the copy doc you completed and implement them into your design. We build all our sites in Showit or Squarespace, and e-commerce sites in Shopify.
WEEK 04
04
01. LIVE BUILD
02. FINAL DELIVERABLES
After you've approved your wireframe design, our design team will be building out your website in Showit. All final revisions will be made on your brand and website. We will be exporting your final files and we'll send over a Google Doc folder with your final branding suite, launch graphics, and typography suite. We will also be connecting your domain and publishing your website. After this, you can officially launch your new brand!
PROJECT SETUP WEEK
We start every project on a Monday. For example, if you are inquiring on a Tuesday, your project will begin the following Monday. This ensures that we have everything we need to begin, and it'll make our timeline together very simple.
01. BRAND STRATEGY
02. BRAND IDENTITY
03. WEBSITE COPY DOC
These three questionnaires are the first step in your project with us. The Brand Strategy & Identity questionnaires will lay the foundation for your overall brand direction. The Website Copy Doc will shape the voice of your brand and guide how we communicate your message online. Completing these before your project start date ensures we have the clarity and strategy needed to build a brand and website that truly reflects your vision.
01. PROGRAM LOG IN INFORMATION
02. ADDING WEBSITE PHOTOS
03. CONNECT / TRANSFER YOUR DOMAIN
This step is necessary before we begin our design process on our scheduled Monday. We'll set up a Trello Board for all our project communication. In this board there will be a card where you'll place your program login info for your current website host & Showit account. We will be connecting or transferring your domain in your Project Set-up Week so you can officially launch your brand on the following Friday. We will also have you add a gallery link of website photos into Trello, as well.
The Process
PROJECT SETUP WEEK
We start every project on a Monday. For example, if you are inquiring on a Tuesday, your project will begin the following Monday. This ensures that we have everything we need to begin, and it'll make our timeline together very simple.
CUSTOM 5PG SHOWIT WEBSITE
CUSTOM BRANDING SUITE
4-WEEK DESIGN PROCESS
brand strategy
01. BRAND STRATEGY
02. BRAND IDENTITY
03. WEBSITE COPY DOC
These three questionnaires are the first step in your project with us. The Brand Strategy & Identity questionnaires will lay the foundation for your overall brand direction. The Website Copy Doc will shape the voice of your brand and guide how we communicate your message online. Completing these before your project start date ensures we have the clarity and strategy needed to build a brand and website that truly reflects your vision.
01. PROGRAM LOG IN INFORMATION
02. ADDING WEBSITE PHOTOS
03. CONNECT / TRANSFER YOUR DOMAIN
This step is necessary before we begin our design process on our scheduled Monday. We'll set up a Trello Board for all our project communication. In this board there will be a card where you'll place your program login info for your current website host & Showit account. We will be connecting or transferring your domain in your Project Set-up Week so you can officially launch your brand on the following Friday. We will also have you add a gallery link of website photos into Trello, as well.
01. 1-HR BRAND STRATEGY CALL
02. CREATIVE DIRECTION
We'll kick off our first week with a 1-hour brand strategy call discussing your questionnaire responses. After this, we'll build out three brand creative direction options for you to choose from. Your selection will be the foundation of your brand's overall look / feel.
01. BRANDING SUITE
02. BRANDING SUITE REVISIONS
On week two, we will create your branding suite drafts. This consists of a primary, secondary, and submark typography logo. During this week, we will send a PDF with your branding drafts to review. You’ll provide your feedback and revisions in our Notion board.
01. WEBSITE WIREFRAME
This step is fully dedicated to the creation of your website wireframe and the completion of your branding suite. We will take the website photos you uploaded and the copy doc you completed and implement them into your design. We build all our sites in Showit or Squarespace, and e-commerce sites in Shopify.
01. LIVE BUILD
02. FINAL DELIVERABLES
After you've approved your wireframe design, our design team will be building out your website in Showit. All final revisions will be made on your brand and website. We will be exporting your final files and we'll send over a Google Doc folder with your final branding suite, launch graphics, and typography suite. We will also be connecting your domain and publishing your website. After this, you can officially launch your new brand!
The Brand Blueprint Package
Your brand and website are your business's the first impression. Our Brand Blueprint package gives you a custom brand and website in a structured process and package. It’s everything you need to elevate your brand.
BRAND STRATEGY
Brand Strategy Questionnaire
Brand Identity Questionnaire
1-Hour Strategy Call
BRANDING SUITE
Creative Direction
Primary, Secondary, Submark Logo
Custom Brand Color Palette
Custom Typography Suite (3-4 Fonts)
CUSTOM WEBSITE
Website Creative Direction
Website Wireframe
5-pg Custom Website (Showit, Squarespace, or Shopify)
- Home
- About
- Services
- Blog
- Contact
$4,250
PACKAGE INVESTMENT
- 10 Instagram Story Templates
- 10 Instagram Post Templates
- Branded Instagram Highlight Graphics
- 10pg Canva Template
- All Branding Implemented
- Custom Branded Design
BRANDING ADD-ONS
Brand and Website Add-Ons
$350
$750
- 1 Branded Business Card Template
- Does NOT include printing costs
$200
- Custom design implementation for any additional website pages
- Connection to your Showit website
- Shopify, Stan Store, or Kajabi Connection & set-up for up tp 10 products
WEBSITE ADD-ONS
$300/PG
$500
- 1 Pricing Guide Landing Page
- Your Custom Packages built out interactively and efficiently
$400
Payment Details
We understand that budgeting plays a major part in business. We want to ensure that we’re able to help you create an incredible brand that tells your story while also being mindful of the fact that, as a business owner, you have other monetary focuses as well. Because of this, we offer different payment plans for our packages, ensuring that we can pace ourselves financially throughout this process together.
PAYMENT PLAN STRUCTURE
The Brand Blueprint Investment: $4,250
2-MONTHLY PAYMENTS
2 x $2,125
$2,125 retainer due to book
$2,125 due one month later
3-MONTHLY PAYMENTS
3 x $1,417
$1,417 retainer due to book
$1,417 due one month later
$1,417 due at final month
4-MONTHLY PAYMENTS
4 x $1,063
$1,063 retainer due to book
$1,063 due one month later
$1,063 due one month later
$1,063 due at final month
FAQ
The Brand Blueprint is a focused 4-week design process that takes your brand from idea to implementation.
Week 1: Project setup + Creative Direction
We align on strategy, goals, and visual direction.
Week 2: Branding Suite Drafts
You’ll receive logo concepts, color palettes, and typography options.
Week 3: Wireframe Design
We map out your website’s flow and layout for a clear structure.
Week 4: Live Design + Implementation
We bring everything to life and launch your polished brand and website.
By the end of the four weeks, you’ll walk away with a fully designed brand and website, ready to make its mark.
After you sign up, we'll set up a Trello Board for all our project communication. In this board there will be a card where you'll place your program login information. There will also be a card on your Trello board for you to add a curated gallery of photos you would like to use for your website.
Yes, 100%! Once our project wraps together, we will be sending you a tutorial video walking you through your entire website. This will include how to change colors, backgrounds, images, layouts, etc. As well as adding fonts, images, links, and more to your site. Our goal is to help you feel confident and equipped to edit the basic layout of your site without feeling like you constantly have to come back to us for edits.
With The Brand Blueprint, you’ll receive a fully custom brand suite paired with a custom 5-page Showit website – designed to reflect your business from the ground up. Unlike our Brand by Friday package, which is built from a template brand suite and semi-custom website, The Brand Blueprint gives you a completely custom identity and website within a clear, structured 4-week process.
This package is different from our fully custom package, The Brand Experience, which includes additional strategy and integrations. Instead, The Brand Blueprint is designed to give you exactly what you need most: a custom brand and custom 5-page website – it's everything you need, and nothing you don't. By the end of the process, you’ll walk away with a cohesive, one-of-a-kind brand identity (including primary, secondary, and submark logos) and a website built to serve your business.
These are the payment plans we offer for The Brand Blueprint package:
- 2 Monthly Payments of $2,125
- 3 Monthly Payments of $1,417
- 4 Monthly Payments of $1,063
