So, what would it look like to take GLDN, a jewelry brand, and put a modern twist on the way we *typically* see jewelry marketed? Think about it – most of the time, jewelry is seen as dainty and feminine, the photos are shot in a studio with florals, and the images are beautiful, but typical.
We wanted to break this mold.
Enter: our incredible friend, Moni, and a trip to Joshua Tree. We envisioned the warm desert tones, harsh sunlight, blue skies, and dark, edgy look for this shoot. And let me tell ya, this vision came to LIFE. We started the shoot at Quail Springs Picnic Area, using the incredible rock formations around us as frames. We wanted the hard lines, stark contrast in colors, and bright sunlight behind her to showcase the versatility of these pieces. After shooting in the park, we went back to our AirBnb to wrap up the rest of the shoot in the pool. The dark water, cool tones, mixed in with the warmth from the sun and desert background gave this shoot the overall modern, edgy tone we were going for. Pushing the boundaries of how brands “should be seen” is the best part about what we do.
We’re here to help brands redefine their own unique way of telling their story. Reach out here to get your project started.
Air Bnb: Retrograde Retreat